I have just returned from Seedcamp 2007. It was an amazing experience! We have a new tagline: “A good deed never goes unrewarded.” I like it more than our previous one, “Do business through people you know,” because it highlights our advantage of providing a reward for any kind of engagement. Thanks to Donna Sokolsky from SparkPR for her great input on our tagline and for her ideas on positioning our service. The most surprising thing was learning about the different ways in which people look at our product. We have several new, great definitions of our service: 1. Adding cash rewards to business referrals (Rachel Bremer, Director, SparkPR) 2. Cracking the referral problem: effective (as a result of cash incentive) lead generation with guaranteed quality (by your social network). (Anil Hansjee, Head of Corporate Development, Google)3. Push technology to jobs and services markets (Kristof Fahy, Blackberry) 4. A job site without jobs (Chris Grew, Partner, Heller Ehrman LLP) 5. We made our dull definition more clear-cut: an online tool for referral tracking through your social network with cash rewards and managed application and selection processes. 6. SaaS (Software as a Service) meets social networks (definition using buzzwords). I especially like the second one. J Also, please see our presentation for the Seedcamp judges. (I’ve deleted a couple of confidential slides). In next post, I will provide more details on our day-to-day experience during Seedcamp. Alex
